Amazon.com     
      This logo doesnt seem to hide much at first sight, but it   gives you a little insight in the philosophy behind the brand. First of all,   the yellow swoosh looks like a smile: Amazon.com want to have the best   customer satisfaction. The swoosh also connects the letters a and z, meaning   that this store has everything from a to z.

    
   Fedex     
      This is probably one of the best known logos with a hidden   meaning. If you look closely, youll see an arrow thats formed by the   letters E and x. This arrow symbolizes speed and precision, two major selling   points of this company. 
    
      
    
      Continental 
    
      Continental is a manufacturer of tyres. You could actually see   this in their logo, because the first two letters create a 3-dimensional   tyre. 
    
      
    
      Toblerone 
    
      Toblerone is a chocolate-company from    Bern, Switzerland.   Bern is   sometimes called  The City Of Bears. They have incorporated this idea in the Toblerone logo, because if you look closely,    youll see the silhouette of a   bear. 
    
      
    
      Baskin Robins 
    
      The old logo of Baskin Robbins had the number 31 with an arc   above it. The new logo took this idea to the next level. The pink parts of   the BR still form the number 31, a reference to the 31 flavours. 
    
      
    
      Sony Vaio 
    
      Sony Vaio is a well known brand of laptops. But did you know   that the name Vaio logo also had a hidden meaning? Well, the first two letters   represent the basic analogue signal. The last two letters look like a 1 and   0, representing the digital signal. 
    
      
    
      Carrefour 
    
      Carrefour is one of the biggest European retailers, and    its   also French for crossroads. The logo symbolizes this word via two opposite   arrows. They also added the first letter of the name, because if you look   closely youll see the letter C in the negative space between the two arrows.   
    
      
    
      Unilever 
    
      Unilever is one of the biggest producers of food, beverages,   cleaning agents and personal care products. They produce a huge amount of   different products and they wanted to reflect this in their logo. Each part   of the logo has a meaning. For example: the heart represents love, care and   health - feeling good, a bird is a symbol of freedom. Relief from daily   chores  “ getting more out of life. 
    
      
    
      Formula 1 
    
      At first, this logo might not make much sense. But if you look   closely, youll see the number 1 in the negative space between the F and the   red stripes. I also love how this logo communicates a feeling of speed. 
    
   
    
      Sun Microsystems 
    
      The Sun logo is one of the most famous ambigrams in the world.   You can read the brand name in every direction; both horizontally and   vertically. This logo was designed by professor Vaughan Pratt of the Stanford    University. 
    
      
    
      NBC 
    
      The NBC (National Broadcasting Company) is one of the biggest   American television networks. I think most of you have already seen the   peacock in this logo. The peacock has 6 different tail feathers, referring to   the six divisions at the time that this logo was created. The peacocks head   is flipped to the right to suggest it was looking forward, not back.