Thursday, March 11, 2010
by Aazar Shahzad
Mass Media Advantage
This study, conducted in 1997, aimed to explore in depth the views and experiences of women with breast cancer concerning diseaserelated mass media information. Three age-stratified, unstructured focus group discussions were convened with thirty women with breast cancer (n = 11, 12 and 7). The discussions were audiotaped and transcribed in full and the transcripts were analysed using theme analysis. A number of themes concerning mass media breast cancer information were identified. Women sought and paid attention to information from a variety of mass media sources, including medical books and journals, leaflets, videotapes, women’s magazines, newspapers and television programmes. Mass media information was thought to possess a number of advantages. In particular, participants viewed mass media sources such as magazines and television as helpful in raising breast cancer awareness in the general population. Mass media information, however, was also viewed as having a number of disadvantages.
Disadvantages Of Mass Media
Reliance on technology keeps making us lazy and in some sectors unskilled. Because machines are replacing so many people some industries, such as welding for example, are become extreamly specialist with only a few business continuing to operate with human staff bases. The obviously effects the economy by canceling out jobs but also means that if for some reason the machines stopped working then we would be left with no-one skilled enough to fill the holes. Another issue is that the more machines we rely on the more the world becomes unindividualistic. Machines can only make things one way, every product outputted will be the same, ones not the same will be filtered out by quality control. In the past every item you purchased was in some way, individual and a piece on unto itself.
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