The rumblings started as far back as 2007 -- that the seemingly doomed-from-the-start Apple TVwould get a makeover into a screenless iPod touch with an HDMI port. Those rumors started making the rounds again around the launch of the iPad, but an iOS-based Apple TV was still nowhere to be seen. Now, our friends at Engadget claim to have an exclusive scoop on thenew Apple TV, which will get new hardware, a new OS and a new name -- the iTV. According to an anonymous source, the Intel innards will be replaced with the an A4 processor like that found in the iPhone 4 and iPad. The new device will run iOS, like the rest of the iDevice lineup, and will have more apps, although it's not clear if it will run iPhone and iPad apps or be restricted to iTV-exclusive code.