Adobe Systems is targeting mobiles, TVs, and app-stores with new editions of various Flash-centric tools and its Rich Internet Application (RIA) framework.

The company has unveiled preview editions of the next Flex Framework, its Flash Builder design and development environment, the Flash Catalyst design tool, and version 2.5 of its Adobe Integrated Runtime (AIR). Previews are due at Adobe's annual MAX conference in Los Angeles, California, with final code promised for sometime in 2011.

The software isn't yet working on Microsoft's Windows Phone 7 because Adobe missed a cut-off date for the release of Microsoft's latest mobile operating system, launched this month. Adobe is still working with Microsoft to deliver AIR on Windows Phone 7, Adobe toldThe Reg.

Flex Framework and Flash Builder will be updated to work on Apple's tablet-tastic iOS in an unspecified follow-on release, but Flex Catalyst won't be making the move.

Adobe said it picked the Blackberry tablet because RIM is being very aggressive and "really wants to get into the game."

Adobe and prime tablet provider Apple have had a major falling out during 2010, as Steve Jobs lambasted Flash, championed HTML5 as the Flash alternative, and went to extraordinary lengths to confuse developers and exclude Flash from the iPad.

As it now stands, Flash can cross compile on iOS, but Adobe must use native code for the runtime on Apple. On non-Apple devices, AIR is the runtime.