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Old Navy switching to Apple’s checkout system?

Saturday, December 4, 2010 by Aazar Shahzad
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If you’ve ever shopped at a brick and mortar Apple store (which I’d say is a pretty safe assumption if you’re reading this site), then you’ve probably also seen their fancy iPod touch checkout system: EasyPay. These mobile checkouts have allowed Apple to take up less room for checkout counters by being able to handle everything on the iPhone, from card swiping to signing. The point of sale system is not only great for Apple, it could be great for retailers in general. Imagine walking into a store and never having to wait in line again because every employee is armed with a small iPod touch and is capable of checking you out from anywhere in the store. Sweet, ‘ey?

Well, that may be becoming closer to a reality. Gap-owned Old Navy stores are reportedly piloting a rebranded form of this technology from Apple to be known as ZipCheck. This point of sale system is the same that Apple uses in their checkout store but has obviously been changed to work with Old Navy’s backend. It’s worth noting that this news is coming around the holiday season. This could mean that Old Navy is pretty trustful and serious about this technology as they are going to be having a lot more transactions than usual over the next month or so.

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